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DashboardFox vs Klipfolio

Klipfolio is popular with marketing teams and agencies — but per-dashboard pricing and add-on stacking make costs hard to predict. White-Label Bundle? $299/month. Dedicated server? $699. Here's how we compare.

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TL;DR — The key differences

Klipfolio — where it falls short
$8 Per dashboard Extra fee above plan limit
$299 White-label Monthly add-on bundle
$0 Enforced RLS Per-user filtering only; not for security, per Klipfolio docs
$699 Dedicated server Monthly add-on
  • Unlimited dashboards — no per-dashboard fees Klipfolio charges $8 per extra dashboard — 10 included at $190/month, 20 at $310, 40 at $600. We include unlimited dashboards and reports in every plan.
  • White-label included, not a $299/mo bundle Klipfolio's White-Label Bundle (branding removal, custom domain, custom theme) is $299/month. You can't remove Klipfolio branding without it. We include full white-label from $99/month.
  • Row-level security — not an enforced control in Klipfolio at any price Klipfolio can filter a dashboard per user through dynamic data sources, but its own documentation says not to use that for security. We include Data Tags and dynamic RLS in every plan — critical for agencies serving multiple clients.
  • Session-token SSO on every plan, not a $63/mo add-on Klipfolio includes SSO only in Team ($310/mo) and Team+. On Base or Grow it's $63/month extra. We include session-token SSO (DoLogin API) on every plan, with Cisco Duo MFA and header-based SSO on Scale and above; native SAML/OIDC is in development.
  • No add-on stacking Klipfolio add-ons include the White-Label Bundle ($299/mo), dedicated server ($699/mo), custom domain ($90/mo), SSO ($63/mo), priority support ($63/mo) and more. Our pricing is tier-based — no stacking surprises.

Which one is right for you?

We're not going to pretend we're better in every scenario.

Choose DashboardFox if:

  • You need dozens of dashboards and don't want to pay per-dashboard
  • White-label and custom domains are a requirement, not a $299/month add-on
  • You need row-level security to separate client data
  • You're an agency that needs multi-tenant data isolation
  • You want predictable pricing without add-on stacking

Choose Klipfolio if:

  • You need pre-built connectors for marketing tools (Google Ads, Facebook, HubSpot, etc.)
  • You have fewer than 10–20 dashboards and don't need add-ons
  • TV/wallboard displays are your primary use case
  • You want drag-and-drop from 130+ SaaS connectors without writing SQL
  • You don't need row-level security or data separation

What add-on stacking actually costs

An agency managing 45 client dashboards that needs custom domain and white-label branding.

DashboardFox

Growth Plan

$249
/month — unlimited dashboards, white-label included
  • ✓ 45 dashboards (or 450) — no extra charge
  • ✓ Custom domain included
  • ✓ Full white-label branding included
  • ✓ Row-level security for client data separation
Klipfolio

Team + add-ons

$809
/month — 20-dashboard tier + 25 extra + White-Label Bundle
  • ✗ Team plan (20 dashboards): $310
  • ✗ 25 extra dashboards × $8: $200
  • ✗ White-Label Bundle (branding + domain + theme): $299

That's $809/month for Klipfolio vs $249/month for DashboardFox. And Klipfolio still doesn't include enforced row-level security at any price. If you go the Team+ route instead (40 dashboards, up-to-the-minute refresh), it's $939/month before the White-Label Bundle.

Enter your dashboards, users, and add-ons → see your savings Calculate Savings

Klipfolio pricing based on publicly available information as of January 2026. Klipfolio may change pricing, tiers, or add-on availability at any time. We recommend verifying current pricing at klipfolio.com/pricing.

Feature comparison

Focused on where the two tools actually differ

Feature DashboardFox Klipfolio
Pricing & Limits
Dashboards included Unlimited 3–40 by tier ($8/extra)
Pricing model MAU tiers Per-dashboard tiers + add-ons
Entry price (cloud) $99/month $120/month (Base, 3 dashboards)
White-label branding ✓ Included ($99+) White-Label Bundle: +$299/mo
Custom domain ✓ Included ($99+) +$90/mo add-on (or included in $299 bundle)
Custom theme (CSS/JS) ✓ Included ($99+) +$69/mo add-on (or included in $299 bundle)
Security & Data
Row-level security ✓ All plans Per-user filtering only; Klipfolio's docs say not to use it for security
SSO Session-token SSO (DoLogin API) on all plans; Duo MFA and header-based SSO on Scale+; native SAML/OIDC in development SAML SSO included in Team/Team+ · $63/mo add-on on Base/Grow
Dedicated customer database ✓ All plans ✗ (Dedicated server: $699/mo add-on)
SQL queries ✓ All plans Custom connections only
Stored procedures ✓ Growth+ ✗
Data Refresh
Data refresh rate Flexible scheduling 4hr → 1hr → 15min → up-to-the-minute (by tier)
Near real-time refresh ✓ Included Up-to-the-minute on Team+ ($600/mo); 15 minutes to 4 hours on lower tiers
Warm-up refresh ✓ Included Included in Team/Team+
Where Klipfolio leads
Pre-built SaaS connectors — Database-first ✓ 130+ marketing/SaaS tools
TV/wallboard mode — ✓ Built-in
Drag-and-drop from SaaS data — ✓
Agency/partner program — ✓ Dedicated agency plans with client management

Not sure we're the right fit? Before you decide, here's where we fall short for some teams. See the full breakdown →

  • No pre-built SaaS connectors — Klipfolio's strength is direct integrations with Google Analytics, HubSpot, Salesforce, and 130+ SaaS tools. We're a SQL database tool; you bring developer credentials and configure OAuth2 yourself.
  • Mobile experience is being rebuilt — if TV dashboards or mobile-first display is a primary use case, we're not the right fit yet.

Switching from Klipfolio? We'll help you move.

We'll rebuild your top dashboards so you're not starting from scratch — talk to the people who built it.

Talk to us about migrating Or start a free trial →

The bottom line

Klipfolio works well for marketing teams with simple needs. If you have a handful of dashboards pulling from Google Ads, HubSpot, or Facebook — and you don't need custom domains, white-label, or row-level security — it gets the job done. The 130+ pre-built SaaS connectors, TV display mode, and agency partner program are genuinely useful for that use case.

But if add-ons are stacking up, you need more than 20 dashboards, you serve multiple clients who need data separation, or you want white-label branding without paying $299/month for the bundle — DashboardFox includes all of that from $99/month. Plus enforced row-level security, which Klipfolio doesn't offer at any price.

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Compare with other tools

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Unlimited data sources

vs Metabase

White-label pricing cliff

Common questions

If your data lives in databases, the switch is straightforward — DashboardFox connects directly and you build new dashboards on day one. If you're pulling from SaaS tools like Google Ads or HubSpot via Klipfolio's connectors, you'll need those data sources in a database or warehouse first. We connect to any SQL database, so if your SaaS data lands in a warehouse (Snowflake, BigQuery, Redshift, etc.), you're set.
Not directly via pre-built connectors — that's where Klipfolio has an edge with 130+ integrations. DashboardFox is database-first: we connect to SQL databases, data warehouses, and REST API endpoints. If your marketing data flows into a warehouse (which is increasingly common), we query it there. If you rely heavily on direct SaaS-to-dashboard connectors without a warehouse, Klipfolio may be a better fit for that specific use case.
Yes — and this is where we differ most from Klipfolio. DashboardFox includes branding policies that let you customize the look per audience, plus row-level security to ensure each client only sees their data. With Klipfolio, full white-label requires the $299/month White-Label Bundle (or the Pro agency plan at $440/month), and client data is separated through individual client accounts or per-audience data sources, since there is no enforced row-level security at any tier.
Klipfolio limits refresh rates by tier — 4 hours on Base, 1 hour on Grow, 15 minutes on Team, and up-to-the-minute on Team+ ($600/mo). DashboardFox queries your database directly with flexible scheduling, and since we're not pulling from third-party APIs, refresh is as fast as your database responds.
Klipfolio has four business tiers (annual pricing): Base ($120/mo, 3 dashboards, 4hr refresh), Grow ($190/mo, 10 dashboards, 1hr refresh), Team ($310/mo, 20 dashboards, 15min refresh, SSO included), and Team+ ($600/mo, 40 dashboards, up-to-the-minute refresh, priority support). All tiers include unlimited users and 130+ integrations. Extra dashboards cost $8/month each. Agencies also have separate plan tiers with client management and higher pricing. DashboardFox includes unlimited dashboards, white-label, custom domain, row-level security, and session-token SSO from $99/month.
Not yet — and we're deliberate about that. We watched the first wave of "AI BI" produce hallucinated column names and misread data models. We're getting our core semantic layer right first. AI is next on our roadmap: query building in plain language, visualization suggestions, and analysis on your outputs. Model-agnostic — we're not locking into one provider. We'll ship it when it actually works, not when it makes a good headline.
The main cost drivers beyond the base plan are: dashboard top-ups ($8/mo each — agencies needing 45+ dashboards can add $200+/month easily), the White-Label Bundle ($299/mo to remove branding, add custom domain, and apply custom themes), a custom domain on its own ($90/mo), SSO on lower tiers ($63/mo add-on if you're not on Team or Team+), dedicated server for performance ($699/mo), and priority support ($63/mo if you're not on Team+). Annual billing is required for published pricing — monthly rates may differ. Agency plans with client management start at $160/month, with white-label included from the Pro agency plan at $440/month. Pricing checked against klipfolio.com in September 2026.
PowerMetrics is Klipfolio's newer, separate analytics product — a metric-centric platform aimed at self-serve analytics for SMBs. It's distinct from Klips (their dashboard product that this page compares). PowerMetrics focuses on centralized metric definitions and AI-ready analytics, while Klips focuses on customizable dashboards and reporting. This comparison focuses on Klips, which is the closer competitor to DashboardFox for embedded dashboards and client reporting.
We verified all Klipfolio pricing from their publicly available pricing and add-on pages as of January 2026. Note that Klipfolio's published prices are based on annual billing — monthly rates may differ. Klipfolio may change pricing, add-ons, or feature availability at any time — we recommend verifying at klipfolio.com/pricing.