DashboardFox is self-service business intelligence software for teams tired of paying for accounts that never log in. Connect your database, build dashboards, and share them under your brand — with white-label and row-level security included on every plan.
No credit card required · Free for 7 days, extend to 14 · Up and running in a day
Evaluating for your company? Talk to an engineer →
Power BI, Tableau, and Metabase all charge per named user — whether they log in or not. Buy 50 seats for your team or clients. If only 12 open a dashboard this month, you're still billed for 50. White-label and row-level security? Those cost extra on top.
If you don't fix this, you either absorb the cost — killing your margin — or pass it to clients, killing the deal. Or you skip BI entirely and keep emailing Excel files, because no tool has ever justified the cost of giving everyone access.
You'd save about $503/mo vs the cheapest per-seat option.
See the full breakdown →Pick a tier — 5, 30, or 100 MAU. Create accounts for your whole team or every client. Only people who actually log in that month count against your limit.
Send scheduled reports to hundreds of stakeholders via email. They never need to log in — so they never touch your MAU limit.
Not a premium add-on. Not an enterprise tier. Every plan ships with the features other vendors charge thousands a month to unlock.
No ETL pipeline. No data warehouse required. Connect directly to your database, build dashboards visually or in SQL, and deliver them to your team or clients — under your brand.
Native drivers for PostgreSQL, MySQL, SQL Server, Oracle and more. ODBC for Snowflake, BigQuery, Redshift. No ETL, no syncing — live queries against your data.
Drag-and-drop for business users. Raw SQL and stored procedures for your analysts. 20+ chart types, pivot tables, KPI tiles, and maps — no coding required for most tasks.
Your domain, your logo, your colors. Row-level security ensures each person sees only their data. Schedule email delivery to hundreds — they never need to log in.
Connect your data, build dashboards, and share with your team or clients. Every feature shown below is included from day one — no upgrade required to unlock security or white-labeling.
You serve dozens of clients. You're tired of emailing static PDFs, manually updating Excel reports, or paying per-seat for tools your clients barely open. You want to deliver reporting as a service — and charge for it.
Your analysts want SQL flexibility. Your business users want drag-and-drop simplicity. You've been told you can't have both without enterprise pricing — and you're tired of gatekeeping access to reports.
You bought 30 licenses because you thought you'd need them. Six months in, only 12 people actually use reports. You're paying for software sitting idle — and white-label or row-level security would cost extra anyway.
Control your brand, your domain, and which features each audience can see. Same platform, completely different experiences. Your clients never know DashboardFox exists.
We have no say in what you charge your clients. Your DashboardFox price stays flat. Charge clients whatever you want for the reporting layer — we never see that relationship. Most agencies use this to turn reporting from a cost center into a revenue line. Charge 10 clients $150/month for reporting and your $249 Growth plan becomes $1,251 in monthly profit.
How agencies use DashboardFox →
Enterprise-grade security on every plan — row-level security, encryption, dedicated databases, EU & US regions.
Battle-tested since 2009. Proven on-premise. Now available in the cloud.
See all comparisons →| Feature | DashboardFox | Power BI | Tableau | Metabase |
|---|---|---|---|---|
| Row-level security | ✓ Every plan | Premium+ | Enterprise | Pro ($575/mo) |
| White-label branding | ✓ Every plan | — | — | Pro ($575/mo) |
| Custom domain | ✓ Every plan | — | — | Pro ($575/mo) |
| EU & US data regions | ✓ Every plan | Enterprise | Enterprise+ | — |
| Unlimited dashboards | ✓ | ✓ | ✓ | ✓ |
| 25 active users | $249/mo | $350/mo | $375–$875/mo | $575/mo |
Everyone can have an account. You pay for your plan's MAU limit — add +10 MAU blocks anytime. Unlimited reports, dashboards, and Apps. EU & US data regions, dedicated databases, and GDPR-ready architecture on every tier.
A monthly active user is anyone who logs into the dashboard at least once during the calendar month. Log in 20 times? Still counts as 1.
Send scheduled reports to 500 stakeholders. If they only receive email, they never touch your MAU limit. Zero.
Nobody gets locked out. Here's exactly what happens when you're trending toward or over your limit:
⚡ Free for 7 days — no credit card. Click once to extend to 14 days; need more time, just reach out.
See full pricing details →
Looking for a one-time license? On-premise from $4,995 →
DashboardFox runs on the same BI engine organizations of every size have trusted for their reporting since 1999 — many of them for more than a decade.
We've been building BI software since 1999. The problem hasn't changed: tools are either too expensive for small teams or too simple to be useful. Enterprise vendors charge per seat, lock security behind premium tiers, and require dedicated IT staff. So most teams end up emailing Excel files — because they can't justify the cost of giving everyone access.
DashboardFox is built by 5000fish — bootstrapped for 25 years, no venture capital, no pressure to chase enterprise deals. One codebase, refined through real-world use across government, healthcare, finance, and manufacturing.
When you reach out, you're talking to engineers who build the product. When you give feedback, it shapes what we ship next week — not next year.
AI features are coming to DashboardFox. We're building them on the same foundation as everything else — your semantic layer and your security model — so they'll be useful without being dangerous.
Coming AI features are being designed so they can't see across your row-level security — access is enforced by DashboardFox itself, never left to the model to honor.
Because it will read the fields, joins, and calculated expressions you've already defined, it's being built to answer from your real data model — not to invent columns that don't exist.
Same core reporting engine, your server, your firewall. Starting at $4,995 one-time with first year of upgrades and priority support included.
Explore On-Premise Licensing →
Full access to all features. No credit card required.
Prefer no subscriptions & full control? Self-hosted from $4,995 one-time →
Click once to extend to 14 days — need more time? Just reach out.
