Geographic Information System (GIS)

A Geographic Information System (GIS) is a computer system that captures, stores, checks, and displays data related to positions on Earth’s surface. In the world of business intelligence and data analytics, GIS is used to analyze spatial data and create detailed maps with information that can help businesses make strategic decisions. It’s like a high-tech version of a fold-out map that can tell you a lot more than just where to find the nearest gas station.

Using GIS, businesses can uncover hidden patterns and relationships in geographical data that might not be obvious at first glance. For example, a retailer might use GIS to choose a new store location by analyzing data layers that include population density, traffic patterns, and competitor locations. This multidimensional analysis can reveal the optimal spot for attracting the most customers.

GIS technology combines the who, what, and why with the where, making it an essential tool for companies looking to understand their market, manage their resources, or plan logistics. It transforms rows and columns of data into visual insights, providing a geographic context that can lead to more effective decision-making and a competitive edge in the marketplace.