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Business Intelligence Buyers Guide (Part 1)
Before we started selling business intelligence (BI) software as 5000fish, we were BI buyers. Our experiences with BI (the good and the bad) heavily influenced the type of software we wanted to create. We understood the pain points of BI customers and really saw why BI has such poor adoption rates. We identified two major…
READ MOREBusiness Intelligence Buyers Guide (Part 1)
Before we started selling business intelligence (BI) software as 5000fish, we were BI buyers. Our experiences with BI (the good and the bad) heavily influenced the type of software we wanted to create. We understood the pain points of BI customers and really saw why BI has such poor adoption rates. We identified two major…
Part 1: Determining Your Use Cases
The most important step in the BI buying process is to understand the reason for your purchase. In order to make the smartest, most effective BI software purchase possible you must understand your use cases and how a BI solution would solve each use case. The biggest mistake you could make is to purchase a…
Part 2: Determining Your User Personas
In the previous chapter, we talked about determining your use cases. Determining user personas is an important step in the business intelligence software buying journey because you must understand for whom you are purchasing the software. Organizations will tell us that the end user is simply the “sales department,” but the sales department is often…
Part 3: Determining Your Usage Profile
Previously, we talked about how to determine your user personas. Once you understand why your organization needs a business intelligence solution and who your primary personas are, the next step is understanding how your users will need to access and use data to meet the goals of the use case. Here are the critical assessment…
Part 4: Determining Your Data Profile
In the previous chapter, we talked about determining your usage profile. Now that you have defined your use cases, user personas, and usage profile, it’s time to determine the types of data you will be using and where this data is stored to understand which BI solutions will work with your data source(s). Here are…
Part 5: Determining Your Budget
Previously, we talked about determining your data profile. Now that you’ve determined your use cases, user personas, usage profile, and data profile, it’s time to set a budget. Your budget should reflect the value of solving your business or use case problems. Don’t let the market determine your budget – attribute a dollar value to…
