Data and Business Intelligence Glossary Terms
Zonal Statistics (in GIS and spatial analysis)
Zonal Statistics is a tool used in the world of Geographic Information Systems (GIS) and spatial analysis that helps in understanding the geographical distribution of data. Think of it as a way to break down a map into smaller zones and then figure out the stats for each area. For instance, if a pizza delivery company wants to know which neighborhood orders the most vegetarian pizzas, Zonal Statistics can crunch the numbers to give them that specific info.
This tool is super useful for businesses because it can take different kinds of data related to a specific location—like population, income levels, or even weather patterns—and analyze it within set boundaries, such as postal codes or city limits. With Zonal Statistics, companies can see how these factors change from one area to another, which helps in making targeted decisions, like where to open a new store or where to run a special marketing campaign.
For businesses that rely on location-based data, Zonal Statistics is key. It turns complex geographical information into actionable business intelligence. Whether it’s understanding where to allocate resources or analyzing market trends by region, Zonal Statistics provides the insights needed to make strategic, data-driven decisions.
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