Session

In business intelligence and data analytics, a session refers to a period of time when a user is actively engaged with a website, app, or software tool. Picture someone going to a coffee shop: their session starts when they walk in and order a drink, and it ends when they leave. Similarly, online, a session begins when a user logs into a service or arrives at a website and wraps up when they log out or stop interacting for a set amount of time.

Sessions are important to track because they can tell a business a lot about how users interact with their digital platforms. For example, if people are spending a long time on a site or coming back often, that could mean they’re really interested in what the business is offering. Analytics tools count and keep track of these sessions to help businesses understand what users like, what they don’t, and how their online services could be improved.

Understanding sessions can help businesses create better experiences for their customers. By looking at things like the number of sessions, their duration, and users’ activities during them, businesses can get a sense of what’s working and what’s not. This allows them to adjust their strategies, making sure users have a smooth and enjoyable time, which means they’re more likely to stick around and engage with the company’s products or services.