Record

In the context of business intelligence and data analytics, a record is a complete set of related information. You can think of it as a filled-out form or a row in a spreadsheet. Each record holds data about one single thing, like a customer, a sale, or a product. For example, in a customer record, you might find a person’s name, phone number, email address, and purchase history all grouped together.

When businesses gather lots of records, they build a database, which is a big collection of this related information. The database can be used to answer questions, like which products are selling the best or which customers shop the most often. By analyzing these records, businesses can spot trends, make predictions, and make smart decisions based on what the data is telling them.

Each record is important because it’s a snapshot of a specific aspect of the business at a certain point in time. Like individual bricks in a wall, records build up the structure of a company’s knowledge, which they use to understand their operations and customers better. Accurate records are the foundation of any good data analysis, helping businesses to keep track of where they’ve been, where they are, and where they’re going.