Quantitative Data

Quantitative data is all about numbers and measurements, like the count of apples in a barrel or the temperature on a sunny afternoon. In business intelligence and data analytics, quantitative data refers to information that can be quantified – that is, it can be counted or measured in a way that’s precise and exact. This could be sales figures, website clicks, or the number of products a factory makes in an hour.

This type of data is super useful because it allows businesses to track performance in a clear, objective way. It’s the backbone of charts and graphs that show trends over time or compare different categories. For example, a business might use quantitative data to see if changes in their customer service lead to an increase in sales.

In a nutshell, quantitative data helps companies make sense of what’s going on in a factual, numbers-driven perspective. It’s essential for any kind of statistical analysis and helps businesses make decisions that are grounded in hard data, taking the guesswork out of planning and strategy.