Object-Relational Mapping (ORM)

Object-Relational Mapping, or ORM, is a technique in computer programming that helps bridge the gap between the relational databases businesses use to store data and the object-oriented programming languages that are used to write software. Think of ORM as a bilingual interpreter that translates the information between two people who don’t speak the same language—one talks in database queries, and the other in programming language.

In the world of business intelligence and data analytics, ORM plays a significant role because it makes it easier to interact with the data. Instead of writing complex SQL queries to access database information, developers can work with the data using the more intuitive object-oriented approach. This means they can retrieve and manipulate data as objects in their code, which is simpler and more natural to work with for most programming tasks.

Using ORM, businesses can develop applications that are both easier to write and maintain. It speeds up the development process and reduces the likelihood of errors when handling data, which is crucial for delivering accurate and reliable analytics. It allows analysts and developers to focus more on solving business problems and less on the technical complexities of database communication.