Data and Business Intelligence Glossary Terms

Key Figure

In the world of business intelligence and data analytics, a Key Figure is a specific, quantitative measure that’s used to assess performance. Think of it as a scoreboard displaying the most important numbers you need to know during a game. In business, these numbers could represent sales totals, profit margins, customer acquisition costs, or any other metric that’s critical for understanding how well the company is achieving its goals.

Key Figures are essential because they give a clear and concise picture of a company’s most vital business metrics. They are often used in reports and dashboards to help executives, managers, and other stakeholders quickly gauge the health of the business and make informed decisions. For example, a dashboard might show Key Figures such as monthly recurring revenue or the number of new subscribers, offering a snapshot of the company’s performance at a glance.

Having accurate Key Figures is like having a compass in navigation—it points a business in the right direction. By keeping an eye on these important metrics, companies can identify areas that need improvement, spot trends over time, and measure the impact of their strategic decisions. In the fast-paced corporate environment, Key Figures help maintain a focus on the data that matters most.


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