Data and Business Intelligence Glossary Terms
Interactive Reports
Interactive reports are dynamic data reports that allow users to engage with the information by drilling down into details, sorting, filtering, and viewing it from different perspectives. In the setting of business intelligence and data analytics, they’re like digital books that let you click on charts or graphs to explore further, rather than static pages with just text and images. This interactivity transforms how businesses understand their data, offering a more hands-on approach to analysis.
For instance, a business might use an interactive report to track sales performance. Instead of just reading numbers on a page, sales managers can click on a region to see specific sales data for that area, or filter results by product to discover which items are selling best. It makes reports much more personalized because users can adjust the view to see exactly what they’re interested in at that moment.
Interactive reports are powerful tools in decision-making because they give users control over how they view and interpret the data. With these reports, businesses can quickly identify trends, pinpoint issues, and uncover opportunities. This immediate access to tailored information helps companies to make faster, better-informed business choices.
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