Data and Business Intelligence Glossary Terms
Hypercube
In business intelligence and data analytics, a hypercube is a multidimensional dataset that allows for complex data analysis and representation, much like a 3-D cube, but with more dimensions. Imagine a spreadsheet that has not just rows and columns, but layers and layers of related data. This format is often used in what’s called Online Analytical Processing (OLAP), which is a powerful approach to quickly answer multi-dimensional analytical queries.
Hypercubes make it possible for analysts to look at data from many different perspectives. For example, a hypercube could let a company’s sales team view data by product, region, time, and customer type all at once. Each of these categories is a different dimension, and the hypercube brings them together in a way that’s easy to explore. By turning filters ‘on’ and ‘off’ for various dimensions, analysts can drill down into the data to find specific insights.
This structure is especially useful for performing complex analyses like identifying trends over time across different market segments or evaluating the impact of a new marketing strategy. Hypercubes empower businesses to slice and dice their data in many ways, helping them to uncover valuable insights that drive informed decision-making.
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