Guided Analytics

Guided Analytics refers to an approach in data analytics where users are led through a predefined sequence of analytical steps to extract insights from data. It’s like having a GPS for data exploration — it offers turn-by-turn directions on how to reach your destination, guiding users through complex data analyses with ease. This typically uses a combination of user-friendly interfaces, automated analyses, and interactive prompts to help even those with little data expertise make informed decisions.

Imagine a business user wanting to understand customer buying patterns. Guided Analytics tools might take them through selecting data sets, applying filters, and suggesting relevant analysis methods to uncover hidden trends. For example, it might guide them to segment customers based on purchase history, then run a predictive model to forecast future buying behavior.

This method is especially useful in business environments where users may not be data scientists, but still need to gain insights from data. Guided Analytics helps to democratize data within an organization, making it possible for a wide range of users to make data-driven decisions. It combines the power of business intelligence tools with the accessibility of intuitive workflows, ensuring that actionable insights can be gathered efficiently and effectively by anyone in the company.