Freeform Analysis

Freeform Analysis is a term used in business intelligence and data analytics to describe a flexible approach to exploring and visualizing data without a fixed structure or limitations. It’s like being a data detective with the freedom to follow your intuition and investigate different angles of your data on-the-fly. This type of analysis allows users to interact with data, ask open-ended questions, and create custom visualizations that reveal insights tailored to their specific needs or curiosities.

Instead of relying on predefined reports or dashboards, freeform analysis lets analysts dig into the data by dynamically adding, removing, or altering dimensions and measures. If you’re analyzing website traffic, for example, you can start by looking at the number of visitors, then drill down into what pages they are viewing, where they’re coming from, and what devices they’re using, all in a spontaneous and investigative manner.

This approach is especially useful when you’re not sure what you’re looking for and want to explore the data without constraints. Freeform Analysis tools often provide drag-and-drop capabilities and immediate feedback, making data analysis accessible even to those who may not have deep technical skills. This can lead to discovering new patterns, trends, and insights that can inform strategic decisions and drive business innovation.