Embedded Analytics

Embedded Analytics is like having a mini-analytics tool built right into the software applications that businesses use every day. Instead of having to switch to a separate analytics application to get insights from data, embedded analytics brings things like reports, dashboards, and data visualizations directly into business systems such as customer relationship management (CRM) or enterprise resource planning (ERP) software. This allows users to see and interact with data insights without leaving the application they’re working in.

With embedded analytics, the insights come to the user in the context of their daily tasks and workflows. For example, a salesperson could see up-to-the-minute data on customer buying trends directly in the CRM system they use to manage customer interactions, making it easier to tailor their sales approach. It’s convenient and saves time because it reduces the back-and-forth between different programs and streamlines the use of data in decision-making.

Embedded analytics is increasingly popular in the world of business intelligence because it democratizes data, making it readily available and actionable for everyone in an organization, not just data experts. By integrating analytics into commonly used business applications, it ensures that data-driven decision-making becomes a natural part of business processes, helping organizations to be more efficient and competitive.