Choosing the right business intelligence (BI) platform can be a tough decision, and at 5000fish (the company behind DashboardFox), we want to help you make it simpler.
DashboardFox is a BI platform, and we think it’s a great choice, but we know it might not be the perfect fit for everyone. If that’s the case, there are a few other BI products we feel good about recommending, and one of those is Domo.
Domo is not a newcomer anymore, but compared to the other leaders in the industry, it’s a relatively new name in the BI space. Launched in 2010, its CEO, Josh James, had co-founded another analytics company called Omniture, which was acquired by Adobe for $1.8 billion in 2009. Following the Adobe acquisition, James purchased Corda Technologies and rebranded it as Domo. Starting with $43 million from venture capital funding and angel investors that included Salesforce’s Mark Benioff, Domo went on to raise a total of $714 million before going public in June 2018 with 9,200,000 shares at $21 per share.
Domo has an impressive pedigree and solid backing, and it is certainly a good choice for many users of BI software. However, its pricing structure is a bit of a mystery, so interested users will want to dig a little deeper into costs before signing any agreements.
TL;DR: Domo doesn’t share information about their pricing publicly. Users who visit their pricing page are greeted with the message, “Please contact our Sales team for a personalized quote”, but we’ve been tracking them for years and have some insights.
Our bottom line, it’s great software, but it’s expensive. And generally not affordable for small to medium-sized teams.
In this article, we’re focused on just the Domo pricing, but later we’ll talk more about the software itself and if it’s actually worth it (hint: it’s great, but as with all BI software, it’s not right for everyone).
Our best advice to businesses is not to spend more on BI tools than the value of the solution they are solving.
It’s a simple return on investment principle. Unfortunately, too many times we see companies swayed by the marketing hype and aggressive sales techniques of many firms and falling for the ROI “promise.”
We don’t have all the features of Domo and may not be a good fit, we will be the first to tell you if that is the case.
But while we may not have all the bells and whistles, we do aim to be the solution that meets the majority of the dashboards and reporting needs for 90% of the companies out there (there’s always that 10% that needs something custom).
Contact Us To Discuss
We’re simple to reach, just contact us here, and you will get a live person responding within a few business hours.
Share your experiences with Domo and pricing in the comments below. The more information we can get the more it can help the community.